Scale-ups are different from startups, which are newly established businesses. A key focus of a scale-up is to take an existing, proven business model and expand it rapidly while maintaining or enhancing the quality of products or services. It requires careful planning, financial resources, and a clear understanding of market dynamics.
Ultimately, the goal of a scale-up is to leverage opportunities for growth, increase market share, and achieve a more dominant position in the industry while delivering value to customers. Successful scale-ups can realize substantial revenue increases and often become leaders in their respective markets.