Salesforce

Learn the secrets behind Salesforce’s rapid rise to success from Mark Benioff's book Behind the Cloud. This course will guide you through the innovative strategies Salesforce used to revolutionize the software industry, including building a strong company culture, mastering customer-centric sales, and leveraging cloud technology for scalable growth.

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17 Contents

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5 Hours

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Hindi

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1 Students Enrolled

Course Overview

In this course, you'll dive deep into Behind the Cloud, Mark Benioff's playbook on how he built Salesforce into a billion-dollar company and redefined the software industry. You'll learn how Benioff pioneered the SaaS (Software as a Service) model, allowing customers to access and manage software over the internet rather than installing it locally.

The course covers how Salesforce grew rapidly by focusing on customer feedback and delivering constant product innovation. You’ll explore how Benioff’s unique approach to sales and marketing, including his strategic use of events and bold PR stunts, helped Salesforce stand out in a crowded market.

Additionally, the course will uncover the importance of building a strong internal company culture based on trust, equality, and customer success. You’ll learn how Salesforce created a unique work environment that encouraged innovation and loyalty, leading to sustained competitive advantage.

By the end of this course, you’ll understand how to apply Salesforce’s strategies to your own business or career—whether you’re building a startup, leading a team, or scaling an existing company.

Course Content

img 17 Lectures img 5 Hours
  • 1. Behind the cloud - Allow yourself time to recharge

  • 2. Behind the cloud - Have a big dream

  • 3. Behind the cloud - Believe in yourself

  • 4. Behind the cloud ( Sales force) - Trust a select few with your idea and listen to their advice

  • 5. Behind the cloud - Pursue Top Talent as If Your Success Depended on It

  • 6. Behind the cloud - Sell your idea to Skeptics and respond calmly to Critics

  • 7. Behind the cloud - Define your values & culture upfront

  • 8. Behind the cloud - Work only on what is important

  • 9. Behind the cloud - Listen to your prospective customers

  • 10. Behind the cloud - Defy convention

  • 11. Behind the cloud ( sales force) - Have & listen to trusted mentors

  • 12. Behind the cloud ( Sales force ) - Hire the best players you know

  • 13. Behind the cloud(Sales force) - Be willing to take risks - No hedging

  • 14 Salesforce-Think bigger

  • 15. Salesforce - Position Yourself

  • 16. Salesforce - Party with a purpose

  • 17. Salesforce - Create a persona