Course Overview
In this course, you'll dive deep into Behind the Cloud, Mark Benioff's playbook on how he built Salesforce into a billion-dollar company and redefined the software industry. You'll learn how Benioff pioneered the SaaS (Software as a Service) model, allowing customers to access and manage software over the internet rather than installing it locally.
The course covers how Salesforce grew rapidly by focusing on customer feedback and delivering constant product innovation. You’ll explore how Benioff’s unique approach to sales and marketing, including his strategic use of events and bold PR stunts, helped Salesforce stand out in a crowded market.
Additionally, the course will uncover the importance of building a strong internal company culture based on trust, equality, and customer success. You’ll learn how Salesforce created a unique work environment that encouraged innovation and loyalty, leading to sustained competitive advantage.
By the end of this course, you’ll understand how to apply Salesforce’s strategies to your own business or career—whether you’re building a startup, leading a team, or scaling an existing company.