Network Effect

A course on the network effect in business explores how the value of a product or service increases as more people use it. Students learn about various types of network effects, including direct, indirect, and cross-side network effects. The curriculum covers case studies from tech giants like Facebook, Uber, and Airbnb to illustrate these concepts. Participants gain insights into strategies for leveraging network effects to achieve rapid growth and market dominance. The course also addresses potential challenges and solutions in managing and sustaining network effects over time.

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18 Contents

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5 Hours

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Hindi

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1 Students Enrolled

Course Overview

Understanding Network Effects: Learn how the value of a product or service grows with each additional user, driving exponential growth and competitive advantage.

Types of Network Effects: Study direct, indirect, and cross-side network effects, each influencing user value and business strategy differently.

Case Studies: Analyze real-world examples from companies like Facebook, Uber, and Airbnb to see how network effects have driven their success.

Growth Strategies: Explore techniques for leveraging network effects to achieve rapid user base expansion and market leadership.

Challenges and Solutions: Identify potential obstacles in maintaining network effects and develop strategies to overcome them and sustain long-term growth.

Course Content

img 18 Lectures img 5 Hours
  • 1. Brief History of Network Effect Preview

  • 2. Metcalfes Law and Flaw Preview

  • 3. Meerkats Law Preview

  • 4. When Population Collapse Preview

  • 5. Anti-Network effect 1

  • 6. Anti-Network effect 2

  • 7. Size of initial Network

  • 8. Antidote to Cold Start Problem

  • 9. Tiny Speck into Slack

  • 10. Private Beta Testing

  • 11. Slack is Network of Network

  • 12. Bottom up Product

  • 13. The Cold Start Problem

  • 14. Tipping Point

  • 15. Three Parts of Network Effect

  • 16. Hitting the Ceiling

  • 17. Moat